tim james

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked is, “Will I have to buy an expensive camera?” The answer is no. Just about everyone these days has a smartphone that can shoot HD video. When used properly, the quality of video produced can be exceptional. All it takes is practice.

Most dealers start with inventory walkaround videos and these are probably the trickiest videos to shoot, so that’s what we’ll focus on here.

First, to ensure a good high-resolution (and non-pixelated) video, adjust your camera setting to record video at 1920 x 1080 and 30 frames per second (fps), unless you plan to extract your still images for the inventory from the video.  In that case you may want to utilize 60 frames per second (fps).

Next, invest in a stabilizer. Most smartphones have a pretty good stabilizer built into them today, but they will only make a good video better. This is the merchandising layer for your inventory that most shoppers are going to view, so invest in the tools that you need to provide the best experience for your shoppers that you can. Don’t fool yourself into believing you can walk around the vehicle while holding the smartphone steady in your hand. The result will be a bouncy video that will make your viewers seasick and result in low video completion rates.

A hand-held stabilizer or tripod is better than nothing, but if you want to produce the best quality video invest in a 3-axis gimbal for a couple hundred bucks. It is worth every penny! For top of the line stabilization a 4-axis gimbal is even better, but may run you a couple thousand.

Currently we recommend using a set-up that includes your smartphone, and the DJI OSMO camera/gimbal combo. This is a really cool camera that takes amazing quality video and connects wirelessly with your smartphone, so you can use your smartphone to view what the camera is recording.

You can find a DJI OSMO starter kit for around $500 and depending on how you want to accessorize it, you may spend $700 to $800. This is a small investment that will make your inventory shine!  GoPro also offers some great camera/stabilizer combinations that cost less and produce very good quality videos as well.

Once you have a stabilizer, the next thing you’ll want to address is lighting. Smartphones have small lenses so adequate lighting is critical. This shouldn’t be a problem if you’re shooting outdoors, but always position the vehicle so you will not be pointing the camera into direct light, such as the sun.

When you first begin shooting walkarounds, you may want to allow extra time to shoot the entire video two or three times. With each ‘take,’ experiment with different ISO settings, which measure your camera sensor’s sensitivity to light. On a sunny day your ISO settings will be lower and on cloudy days your ISO settings will be higher. If you do shoot on a sunny day, avoid shooting midday because that’s when the sun casts the harshest shadows. Instead, schedule shoots for early morning or late afternoon.

For vehicle walkarounds, you want to feature shots panning the side of the vehicle, as well as the front and back so the viewer has a good sense of what the vehicle looks like from all angles. Open the doors and shoot the interior, both front and back.

Then focus on shooting the features that you will use to sell the car, such as the Infotainment system, new tires, safety features, etc. The total length of your walkaround videos can range from one to four minutes. Don’t believe experts who tell you that all videos have to be one minute or less. Though this is probably true for a bad or dull video, if the presentation is informative and entertaining, two, three or even four minutes is okay. There are plenty of dealerships that get 80 to 90 percent completion rates with videos that long, and plenty of dealerships that only get a 50 to 60 percent completion rate with their bouncy and dull one- minute videos.

If you are worried about the audio track for your videos, you can have your photographer shoot your videos and have a data driven audio track added to the video automatically.  If you are adding your own audio while shooting the videos, or if you decide to shoot your walkaround videos featuring a salesperson or spokesperson giving a live presentation, invest in a good noise-cancelling microphone.

Either way you can always go back and replace the audio layer of the video if you want or need to without having to re-shoot the video.  You can even personalize the audio layer of the videos for specific leads (personalized walkarounds) without having to shoot another video, saving you a LOT of time while producing an identical personalized walkaround video to one that was shot from scratch.

Finally, expect that the first few videos you create will probably suck. Don’t be discouraged! Practice makes perfect. Keep doing it and eventually things will click. Pretty soon you will find your own unique style and every walkaround video will become a mini-masterpiece.

What tips do you have for shooting professional quality video with your smartphone?

Digital Dealer 18 Recap: Fusion Bombs and Video Marketing

IMG_4007As the sun sets on another Digital Dealer Conference, once again Flick Fusion is proud and honored to have participated. This spring’s conference saw a new location: Tampa, FL. We feel it was an excellent venue that offered just the right balance of hotel accommodations and some wonderful nightlife venues for dealers and attendees to learn some new best practice tips while also having a little fun.

IMG_4005Flick Fusion’s adventure began as a sponsor or the official Digital Dealer Kick-Off party on Monday night. The event itself drew over 600 RSVP’s and was a great success. Dealers and vendors had the opportunity to partake of our signature drink – the Fusion Bomb. This drink proved incredibly popular and it was great to see party goers sporting the Flick Fusion colors as part of their drinks. A live DJ kept the party hopping and the venue – Jackson’s Bistro – turned out to be an excellent venue; both for the spectacular waterfront views and delicious food.

2015-04-22 13.31.09Wednesday highlighted the prime reason that Flick Fusion attends – to educate dealers. Speaking to a packed room, perennial speaker and Flick Fusion’s VP of Sales, Tim James, educated dealers on the importance of video marketing. Attendees of the lively, highly popular session were provided with all the statistics that truly illustrate the true value of video marketing. They left with step-by-step instructions as to how to immediately implement a video marketing campaign in their stores.

2015-04-22 13.34.14If you’d like a copy of this powerful presentation, click here and fill out the contact form.

Thanks to the staff of the Digital Dealer Conference for putting on one of the best Digital Dealer Conferences ever. Feedback has been very positive from vendors and dealers alike. And thank you to all of the attendees who flocked to the exhibit hall and kept the booths packed. Also, thanks to everyone who came to see Tim James’ session. See you next time at the 19th Digital Dealer Conference in Las Vegas!

Flick Fusion at the 17th Digital Dealer Conference & Exposition

The sun has set on another fantastic Digital Dealer Conference in Las Vegas and we’re extremely grateful to have been able to share our knowledge, expertise and services with the thousands of attendees. As usual, the Mirage Hotel was a great venue. The team at Digital Dealer did an excellent job managing the event with new ideas designed to facilitate operations, and unexpected surprises designed to welcome attendees. Elvis & a couple showgirls awaited registering dealers in the foyer. Of course, our VP of Sales, Tim James, couldn’t pass up the opportunity to get a quick picture.


Flick Fusion was fortunate enough to kick off the show with Tim’s session “Video Marketing Tips, Trends & Practical Uses.” A packed room of attendees learned about the importance of having a video marketing strategy, along with multiple ways to implement one. As Tim polled the audience to see who was taking real video of their inventory, those who weren’t received a wake-up call! The interactive session saw a lot of questions regarding how dealers could start and attendees left with a better understanding of the importance of video marketing in today’s world.


During exhibit hall hours, the Flick Fusion booth was continuously filled with dealers interested in hearing about our suite of products, including our latest offerings, VidMail and Timeline Marketing. We saw hundreds of dealers over the course of the show and some were so impressed that they signed up on the spot. Our Samsung Galaxy camera giveaway was a big hit especially when we demonstrated how easy it was to utilize this technology in their video marketing.


The week culminated in our VIP party co-sponsored by our friends at LiveEvent Stream Automotive. We sincerely enjoyed hosting the many dealers who attended and had an excellent time networking with old and new friends alike.


Thanks to everyone at Digital Dealer who helped organize another excellent show. And to all of the dealers who came to see us. See you in Tampa for the next Digital Dealer Conference!