I’ve been in this industry for over two decades and in that time, believe it or not, (while I sure don’t want to age myself here) I have participated as an exhibitor and speaker at EVERY Digital Dealer conference. I’ve run sales teams and had booths at all of them –regardless of which company I was working for.
But, you know what I’ve never done at any single show? I’ve NEVER lamented or complained about the lack of dealers, low prospect count, or lack of ROI.
Well, the truth is, being an exhibitor at a conference is MUCH more than simply setting up a table and backdrop. There’s a lot more to it than simply being there — no matter how large or fancy your booth may be.
How many times have you yourself thought – or heard the staff you sent to the conference say things such as:
- “Attendance was bad. There weren’t any dealers.”
- “The dealers wouldn’t talk to us.”
- “Dealers acted like we were invisible and brushed us off.”
Or something to that effect.
Listen, just as in any other form of marketing, conferences are an investment. You spend money and expect to see a return on that investment. It’s certainly a hefty investment, that’s for sure! Therefore, as an exhibitor, you should do everything in your power to ensure your conference investment gets a good ROI. However, the problem is that, unlike online data, a large human factor is involved in conferences, which can dramatically affect the outcome.
Why is it that at every conference some exhibitors come out with pots of gold, while, at the same time, others complain about poor results? Common sense should tell you that perhaps the exhibitors leaving with the gold are doing something different. Something right.
But what is that?
In a first-of-its-kind, never before seen at a conference session, I will share my decades of experience as a Digital Dealer exhibitor in an exclusive pre-conference session arranged especially for you by the conference organizers. Our joint goal is to help ensure your success at this conference.
Be sure to attend so you can learn the things I have done, trained my team in and executed over every Digital Dealer Conference to ensure success. Learn best practice tips that will ensure you and your team leave the conference with ample contracts and prospects, along with the knowledge that you made a wise investment in the conference.
This special session, sponsored by the Digital Dealer Conference, is designed to make sure that exhibitors leave with maximum connections, relevant conversations and the prospects they need to ensure a successful investment.
Another reason to attend is my renowned, wonderful and engaging co-presenter, Arnold Tijerina, president of Storytailer. Many of you will know him as he has been behind-the-scenes at over 18 Digital Dealer Conferences. He has attended in just about every role; ranging from dealership employee, to working as my employee at one of my past vendor businesses to drive traffic to the booth and close deals. He has even worked for the conference itself and, because of that vast variety of experience, can share insights and observations he’s had over the years.
I sincerely hope we can share some valuable knowledge with exhibitors – both old and new – which will help you be more successful in connecting with and earning the business of dealership attendees while at the conference.
I look forward to seeing you there!
If you are an exhibitor at Digital Dealer 23, you’ll want to register and attend this special pre-conference session “An Exhibitor’s Guide to Success at Digital Dealer.” Digital Dealer is offering a pretty valuable perk for doing so!