flick fusion

[VIDEO] Google’s 5 Auto Shopping Moments – Part 2: Is It Right For Me

In this series of video blogs, Flick Fusion COO Tim James shares Google’s 5 auto shopping moments that every dealership should know and how to take advantage of those moments to lead customers to your dealership.

[Video] Google’s 5 Auto Shopping Moments – Part 1: Which Car Is Best

In this series of video blogs, Flick Fusion COO Tim James shares Google’s 5 auto shopping moments that every dealership should know and how to take advantage of those moments to lead customers to your dealership.

Six NADA Takeaways

by Gina Reuscher, Director of Marketing, Flick Fusion

What happens in Vegas will not stay in Vegas! It was great to connect with friends and partners at this year’s NADA conference. I would like to share six takeaways that resonated with me from this year’s exposition:

1) The importance of third-party integrations. Partnerships are the lifeblood of this industry, making new technologies more available and affordable for auto dealers. We couldn’t agree more! At Flick Fusion we value our partners and look forward to developing new relationships in this area; specifically with website providers and CRMs.

2) Big data is not a new topic, but it feels like we’re just learning how to best disseminate, organize and analyze the data we have been collecting to use in an efficient way for both car dealers and customers along the car-buying journey. Flick Fusion is a key component in closing the loop between online and offline ‘big data’ throughout the car buying journey. Our platform collects data from pre-, during and post-sale video views, then develops rule and behavior-based responses, allowing car dealers to leverage their data without having to think about it.

3) Going global. Many vendors made announcements or have plans to make announcements to expand their markets beyond the United States. The automotive economy has been an upswing in the U.S. so it’s a great time to be thinking of expanding reach into new areas.

4) Kitty Van Bortel winning the 2016 Time Dealer of the Year award. Not only is this is a huge win for women in the automotive industry, but it’s an example of true leadership and legacy. On a personal note, Kitty’s story about being a breast cancer survivor really hit home. At the show I received some bad news about a close friend of mine who has been battling the disease. It makes me realize that business and personal causes can go hand in hand, and we all have a responsibility to give back in some way, if we have the ability.

5) Peyton Manning. Who knew this guy was so inspirational? Two quotes stood out in my mind: “When looking back to analyze my game, I ask myself three things: What did I notice that was different, valuable and when mastered, can move me towards my goal.” Another great quote from Peyton was, “Leading from example is not the main tool to influence others, it’s the ONLY tool.” For automotive vendors, this comes down to walking the talk, both in business and personally.

6) In closing, I want to bring up another observation that surprised me. I couldn’t help but notice a huge gap in video advertising at this year’s show. NADA 2016 hosted 25+ OEM meetings, 64+ NEW workshops and over 130 total workshop sessions. Yet, not one of these sessions featured video marketing as a topic.

Bill Fox, last year’s chairman of NADA, made a compelling call to dealers to recognize, confront and adapt to change. Nothing has changed the marketing landscape in recent years like video, so at Flick Fusion we hear Fox’s call as both a challenge and opportunity.

Video marketing allows car dealers to take their #1 asset: their vehicle inventory, and create hundreds of advertisements that can be simulcast across dozens of Internet channels. Video is the #1 searched media in the world, so it’s a perfect complement to dealers’ current advertising programs at a fraction of the cost of traditional media.

Flick Fusion is a pioneer in video marketing with a superior platform, so we’re excited to take up this challenge and make 2016 the year of video marketing for the automotive industry.

We’re looking forward to January 2017 and the 100th anniversary of NADA in New Orleans. But before that, we hope to see you in Las Vegas once again, for the Digital Dealer Conference & Expo in August!

What do you think the most important themes were to come out of NADA?

Digital Dealer 18 Recap: Fusion Bombs and Video Marketing

IMG_4007As the sun sets on another Digital Dealer Conference, once again Flick Fusion is proud and honored to have participated. This spring’s conference saw a new location: Tampa, FL. We feel it was an excellent venue that offered just the right balance of hotel accommodations and some wonderful nightlife venues for dealers and attendees to learn some new best practice tips while also having a little fun.

IMG_4005Flick Fusion’s adventure began as a sponsor or the official Digital Dealer Kick-Off party on Monday night. The event itself drew over 600 RSVP’s and was a great success. Dealers and vendors had the opportunity to partake of our signature drink – the Fusion Bomb. This drink proved incredibly popular and it was great to see party goers sporting the Flick Fusion colors as part of their drinks. A live DJ kept the party hopping and the venue – Jackson’s Bistro – turned out to be an excellent venue; both for the spectacular waterfront views and delicious food.

2015-04-22 13.31.09Wednesday highlighted the prime reason that Flick Fusion attends – to educate dealers. Speaking to a packed room, perennial speaker and Flick Fusion’s VP of Sales, Tim James, educated dealers on the importance of video marketing. Attendees of the lively, highly popular session were provided with all the statistics that truly illustrate the true value of video marketing. They left with step-by-step instructions as to how to immediately implement a video marketing campaign in their stores.

2015-04-22 13.34.14If you’d like a copy of this powerful presentation, click here and fill out the contact form.

Thanks to the staff of the Digital Dealer Conference for putting on one of the best Digital Dealer Conferences ever. Feedback has been very positive from vendors and dealers alike. And thank you to all of the attendees who flocked to the exhibit hall and kept the booths packed. Also, thanks to everyone who came to see Tim James’ session. See you next time at the 19th Digital Dealer Conference in Las Vegas!