Tim James shares why simply having video content isn’t enough in the second video blog in this series.
This year’s NADA Convention & Expo in Las Vegas, NV was an outstanding event and one of the busiest NADA conventions we have ever seen!
Flick Fusion received two honors at the show worth mentioning. On the first day of the show, Automotive News featured Flick Fusion in an article titled “7 Things to Check Out” at NADA.
The article featured VidCom, our award-winning mobile communications app that combines the power of VidMail with StreaMe. With VidCom, dealers can text videos to customers and participate in one- and two-way live streaming video calls. This is the perfect app for engaging customers and performing live vehicle walk arounds!
Additionally, Flick Fusion’s Smart Flicks platform received an AWA award for “Best Website Merchandising Software,” presented by PCG Companies.
“Flick Fusion is both excited and humbled to have received both of these special recognitions and would like to thank Automotive News and PCG Companies for their continued efforts in education within the dealership community,” said Tim James, COO of Flick Fusion.
A statement posted on the AWA website summarizes why Smart Flicks was honored with the award:
“As the PCG team researched the newest edition of the Smart Flicks platform, it became apparent that multiple tweaks, customizations, and new apps have been added through the years to make a stronger product. Dealers using Smart Flicks have had direct input to help identify product improvements. Flick Fusion has responded with new iterations, reports, apps, or codes that made Smart Flicks even smarter.
The science and technology of displaying inventory and offers on a dealer’s website is continually changing, along with today’s consumer expectations of their shopping experience. Award recipients in the Website Merchandising category continue to enhance existing products and deliver new solutions to help this area of our industry grow.
We congratulate Flick Fusion for being named a 2018 AWA winner for Website Merchandising and thank them for participating in this year’s review process.”
Mobile devices, including smartphones and tablets, now account for over 10% of all web browsing. With the growing demand for mobile content in mind, we have completely rethought, redesigned and re-engineered our mobile sites to provide users the best way to view your content and inventory.
Our layouts have been retooled based on usability standards and real-time user data. Our mobile sites now offer the best experience both for our clients and their customers. New features include:
- Modernized Layout and design
- Quicker load time
- Decreased user bounce rate
- Clean and simple user interface for faster browsing and effortless decision making
Our new mobile layout gives you more power to customize your mobile site. The design offers several ways to completely personalize your site:
- Brand mobile sites with custom logos and color schemes
- Automatically include custom links and navigation items on all content pages
- Easily add inventory items, specials and promotions
- Create custom content across all pages
Our PASS system is now available for mobile. Your promotions can now be shared across all mobile devices with our new mobile PASS system. Our mobile PASS system offers users a touch-friendly way to view offers and specials right from their mobile device.
New Formatting for Text Lead Emails Released
Text-based lead emails have been updated to provide a more structured output of the lead data that is submitted to you through the forms on your website. The lead data has been organized into sections to help you quickly view your lead information in a consistent fashion.
The first two lines of your lead emails will state what Form was submitted, and what Website it was submitted from. The customer data will populate the sections according to which Form was submitted, with common Contact Information and Comments first, followed by Lead-type sections.
We hope this new consistent format will make it easier to read and manage your text-based leads.
Other Platform 2.0 Features and Fixes
Now that migration to our new system is complete, we are working hard to improve and expand the system on a daily basis. We love to hear your new ideas AND constructive criticism. It is your requests and feedback that will determine our future enhancements, so keep those suggestions coming!
Here is Just a Small Sample…
- Addition of several new data exports – to get your inventory out to more places!
- Secure Employment Apps viewable within VOCC
- Improved decoding to provide more details automatically as they become available
- Improved Listing Subtype filters adds more possibilities for inventory grouping
- Improved Listing Subtype processing to auto add and remove vehicles on every import
- Increased types of pre-configured inventory groups for display in vehicle feature widget
- Added Pending status for manual temporary override of inventory auto-processing
- Hundreds of bug fixes and minor system and customer-facing tweaks
October is the month of the tablet! Apple iPad mini, Microsoft Surface, has amazon kindle fire couple months ago possible new 10in Google Nexus tablet. With all these devices and smart phones there is an exponential amount of people using these devices, it’s time to ask yourself. Are you ready for the mobile market?
Think about when you’re out running errands or shopping and you decide to find a restaurant. You grab your phone and do, what you expect to be, a quick search. Typically, you pick something you’re in the mood for then look for a place relatively close. Lastly, you look at the reviews. If a restaurant has bad reviews you’re probably going to move on to the next one.
Put that in perspective of your dealership. Mobile traffic can make up to 15% of your dealerships traffic. That may not sound like much but that 15% is HOT leads. They may in fact be on you lot at that very moment! If you don’t have a well-functioning mobile site you are going to have a harder time converting that lead into a sale.
Dealer Impact can equip your dealership with a conversion friendly mobile site. Your dealership will have:
- Quick load capabilities
- Lower bounce rates
- Accurate Inventory
- Video of your vehicles
- And so much more!
Tell us your thoughts of the mobile world. Are you utilizing a mobile application? If not, if you have any question or to find out more information emailing us at firstname.lastname@example.org.