Author: flickfusion

Flick Fusion Video Marketing is a pioneering video technology company, specializing in creating, managing, and distributing dynamic and cost-effective online and mobile video products on the world's largest content delivery network. Each video is designed to help our clients reach and engage their customers with richer content and greater impact that results in increased sales and ROI. Data, photos, inventory, audio, music, and special offers are automatically combined to create compelling multimedia video solutions that are fast, easy, and affordable. We look forward to serving you.

Patrick Lands His Dream Job with Video

By Tim James

Are you searching for a new career opportunity, or do you know someone who is? One of the most challenging aspects of searching for a job is making yourself stand out in a crowd. When you apply for a job online, your resume could be one of hundreds for the same position. There’s no way to know whether the person screening all these resumes will forward your resume to the hiring manager.

That’s why more job applicants are creating video resumes and sending them directly to the hiring manager. If you think about it, applying for a job is very similar to marketing cars! To be in consideration, you need to send the right video message to the right person at the right time, and make them realize why you’re the best choice.

I want to share a story with you about someone that recently landed his dream job with a video resume hosted on Flick Fusion’s video marketing platform.

A few months ago, I was invited onto the Auto Converse podcast to talk about video marketing. A young man named Patrick Block was also a guest on the show, and he told me that he was having trouble finding a job.

He had been laid off from his job at a vehicle software company in February (prior to the pandemic), when the company was acquired by Lyft. At first, Patrick wasn’t worried about finding a new job, since he had quite a bit of experience in the auto industry. But in early March a tornado destroyed many businesses in Nashville, where he lives. Shortly after that, businesses everywhere were shuttered due to COVID-19. All of a sudden, job prospects were dim.

Patrick sent resumes to dozens of companies but didn’t receive any interview requests. He struggled with finding ways to make his resume stand out from all other job seekers. A videographer friend suggested that he develop a video resume.

Patrick agreed to try it. He developed a short video resume, posted it on YouTube and emailed the link to some hiring managers. The problem was, he didn’t know whether the videos were actually getting through and being watched.

When Patrick told me this, I invited him to use Flick Fusion’s video marketing platform to host his video resume. Our platform sends the creator/sender of the video a notification every time someone watches their video. In addition, I recommended that Patrick develop more videos to include on his resume landing page; including recommendation videos and videos that answer common interview questions.

Patrick followed my advice and created a page that hosted several videos. Here is a link to that page https://bit.ly/311sKxY

Patrick’s dream job was a position as a sales consultant with Lexus of Nashville. He believed that a high-line dealership was well-suited to his personality, and that car sales rewards hard work more than many sales positions in other industries. Patrick emailed the General Manager his newly enhanced video resume on our platform.

Shortly after he emailed the video resume, Patrick received a notification that the GM had viewed it. He was called in for an interview the very same day, and spent three hours at the dealership. While he was in an interview with a second hiring manager, Patrick received a notification that someone else in the dealership was viewing the video as well. It turned out it was the Internet Sales Manager, who then joined Patrick during his second interview, and raved about the video.

Shortly after this interview, Patrick was told that Lexus of Nashville was interested in hiring him, and he began the hiring process that included background checks, two more interviews and a drug test.

Patrick began working at Lexus of Nashville in July. Needless to say, Patrick is a huge believer in the power of video and he uses video in his new position to respond to leads and connect with active car buyers. When I asked him whether he thought his video resume was the reason he landed his dream job, Patrick claims it was 100%, absolutely the reason.

“I was nervous about using a Video platform during my job hunt. Flick Fusion was an awesome tool for me to use as it generated very professional emails, gave me visibility into how excited the recipients were, and allowed me to see myself presenting via the platform,” said Patrick. “Every person I shared this with was blown away at the idea of integrating video into the job hunt, especially during COVID. I was immediately separating myself out from the candidate pool with a small amount of extra effort. The impact it had landed me the job I had said I wanted for a long time. After what I’ve learned, I use video even more now in my job on a day to day basis.”

This story is just an example of how ubiquitous video is becoming in the auto industry; and I think it’s a good story of how a person used video to make themselves stand out in a really tough job market.

Your salespeople can easily use videos to make themselves stand out in the same way that Patrick does. When leads come in, have your sales team use pre-recorded videos, and/or live-streaming video calls, to connect with prospects. Video instantly captures and engages attention in a way that regular emails and phone calls simply can’t duplicate.

And if you’re ever searching for a new career opportunity, use a video resume to market yourself! You may land your dream job, just like Patrick.

How to Shoot Inventory Videos That Sell

by Brian Cox

As published in the June issue of AutoSuccess

Car shoppers are relying on videos more than ever to help them with purchasing decisions. For car dealers, the first step in creating an effective video marketing strategy is to start with inventory videos. Stitched photo videos are a great option and deliver a better shopping experience for your customers than static photos.

However, if you really want to up your game, implement a process for full motion inventory videos. Live action videos are proven to engage more shoppers and convert more leads.

The good news is you don’t need a professional videographer or expensive equipment. You can start with a smartphone. Expect that the first few videos you shoot will be horrible. That’s okay. Practice makes perfect.

Here’s a quick primer on how to shoot professional looking inventory videos that sell.

Video Quality

First, get to know your equipment and learn how to use it. Small adjustments can make a big difference when it comes to video quality. Shoot with a 16:9 (horizontal) aspect ratio and experiment with different settings. The settings we recommend are:

Frames per second: 30

Shutter speed (exposure): 1/60, 1/125, or 1/250. The lower the light conditions, the lower the shutter speed. However, lower than 1/60 and your shots may be blurry.

ISO setting: It depends on lighting. If it’s a cloudy day or you’re shooting in the shade, use a higher ISO setting. However, the higher the ISO, the more grainy your video will be. Keep the setting as low as possible and never go above 800.

Aperture: This setting affects depth of field. If you want to bring the car into focus and blur the background, use a larger aperture setting. If you want both the car and the background to be in equal focus, use a smaller aperture setting.

Audio Quality

When it comes to audio in inventory videos, there are three options:

  • Talk while shooting the video
  • Add voiceover in post production
  • Use automated voiceover

If you choose to talk while shooting the video, invest in a good quality wireless microphone with noise reduction. Often it’s easier and more professional to lay down a voiceover track in post-production. If you’re not comfortable with either of these options, try an automated voice over option. With the right application, all you have to do is shoot the video and a data-driven audio layer is automatically added to your videos.

Video/Audio Content

When deciding what to say in your videos, the most important thing to remember is this: information is important, but emotion sells! Your job is to make the car shopper want this car over any other car they’re considering.

The best way to accomplish this is to tell the viewer WHY a feature is important. For example, if a vehicle has a built-in GPS system, add a comment about how a GPS “keeps you from getting lost and keeps you on time for appointments!”

In general, it’s best to keep inventory videos between 1.5 and 2.5 minutes in length. However, there are some dealerships that produce videos from three to four minutes in length that have high completion rates. It depends on the quality and presentation of the video.

Don’t forget to include your dealership’s unique selling proposition (USP). Why should the viewer buy this car from your dealership instead of from the dealership across town?

Informational and Emotional Enhancement

An effective inventory video strategy is to have the audio focused on the vehicle’s features and benefits, as well as your dealership’s unique selling proposition. Then, use banner overlays and other visual elements to relay additional information important to the car shopper, such as:

  • MSRP data
  • Rebates and incentives
  • Mileage
  • CPO content
  • CARFAX data
  • Dealership specials

All the information listed on the VDP page should be included in the video. Be sure to integrate conversion widgets into your videos, so when viewers click on the video they’re brought to a landing page.

Don’t forget to include a call to action at the end of the video! You must tell the customer what you want them to do, and give them a reason to do it.

Visibility

Once your inventory videos are complete, the next step is distribution. The more touch points your videos are viewed on, the more leads you will get. Make sure your inventory videos are viewable on:

  • Your website’s Vehicle Display Pages (VDPs)
  • YouTube, Facebook and other social media channels
  • Third-party shopping sites such as Cars.com, Autotrader.com or eBay
  • Email marketing campaigns
  • Craigslist ads (provide a URL link to a video landing page)

To get your inventory videos ranked by Google, make sure your website provider utilizes a video sitemap for your website. A video sitemap greatly increases video SEO rankings.

The ability to produce quality vehicle inventory videos is the first step in creating an effective online video marketing strategy, guaranteed to draw more customers to your website and convert them into leads. Fortunately, these days, it’s easy and fast to create and distribute powerful full-motion inventory videos designed to capture car shoppers’ attention, educate and inspire emotion.

How to Make Your Own Commercial for the “Big Game”

By Brian Cox, President and CEO, Flick Fusion

In 2019, advertisers paid over $5 million for a 30-second commercial ad spot during the Super Bowl. That kind of budget is out of reach for dealerships, but that doesn’t mean you can’t create your own commercial for the big game.

TV ads that run during the Super Bowl can be funny or heart-wrenching. They can be warm and sweet, or edgy and trendy. A good Super Bowl ad captures and conveys the essence of a brand in 30 seconds.

For weeks leading up to the Super Bowl, everyone wants to know which companies are advertising and what type of commercial they’ll come up with. Some commercials are leaked as teasers and even the news media contributes to the hype. Super Bowl advertisers probably get just as much public relations value out of running an ad during the game, than they do from the actual ad itself.

Why not cash in on this buzz and create your dealership’s very own “big game” commercial? All it takes is some creativity and a camera.

Of course, your commercial won’t actually run on TV during the Super Bowl. Instead, you can distribute it across every digital channel for maximum exposure. Post it on your website. Use it in email marketing and digital ad campaigns. Post it on all your social media channels. Use a shortened version as a pre-roll ad on YouTube.

Promote the heck out of it. Maybe it will go viral. Have some fun with it.

According to a National Retail Federation Study, 73% of Super Bowl viewers see the ads as entertainment. That’s the power of video. If you make your own “big game” commercial, everyone will want to see it. Just make sure that your ad is actually entertaining.

Here are a few tips on what makes a great commercial.

Tell a Story. Most Super Bowl ads don’t try to advertise a sale or special. The most successful ads tell a story that’s designed to elicit an emotion from the viewer. Buying a car can be an emotional experience, so try tapping into your customers’ experience, whether that’s happy, sentimental or exasperated.

Keep it Simple. What’s your brand’s unique value proposition? Don’t try to be everything to everybody. Use simple concepts and headlines. Don’t let complexity get in the way of your message. An effective ad conveys one message that is clear to the audience.

Brand Recall. Sometimes companies do such a great job at being cute or funny, that the viewers love the commercial but they don’t recall the brand. What’s the point of that? To be effective, an ad needs to accurately reflect your brand identity, and viewers should remember the brand.

Originality. If your ad looks like everyone else’s ads, it won’t be memorable. Spend some time coming up with a truly unique concept. Think outside the box. Even if your ad falls short of being award-worthy, your viewers will give you an “A” for effort.

Tap into a Trend. The auto industry is changing. Peruse news headlines and think about what people are talking about: autonomous vehicles, advanced vehicle technology, ride-sharing, electric vehicles and buying cars from vending machines. Try to leverage these trends in your ads, whether it’s poking fun or promoting interactions with an actual human.

Don’t Use Trademarked Terms. The terms “Super Bowl” and “Super Sunday” are trademarked by the NFL, so they can’t be used to promote your business in an ad, or the NFL will send a cease and desist letter. Use terms like “Big Game” or incorporate a football theme without mentioning any specifics. Also avoid using names of specific teams and players.

Be Honest. Most of all, make sure that your dealership delivers on your ad’s promise.

Once your ad is produced, it’s time to kick back, grab some wings and watch as the number of video views goes up and up. And don’t forget to enjoy the game!

5 Pre-Production Steps for Better Videos

by Tim James, COO, Flick Fusion

Videos are consumers’ favorite type of content to see from a brand, as evidenced by the fact that 87% of marketing professionals use videos as a marketing tool. But creating a quality video requires more than just picking up a camera and shooting footage. Before you begin shooting your videos, it’s important to go through a pre-production checklist that will ensure that you get the most out of your time and investment.

Step 1: Begin with the end in mind.

What is the purpose of this video? If you’re creating a vehicle inventory video, think about the end goal. If you’re thinking “my goal is to sell the car,” that’s stating things a little too simply.

Of course you want to convert that video viewer into a customer, but not just a one-time sales customer. Your goal is to create a lifetime, loyal customer who will bring the car in for service. What’s the best way to do this?

Even in something as simple as a vehicle inventory video, you want to lay a foundation that will establish your dealership as a trusted expert and build an emotional connection with the consumer. By the end of the video, the customer should not only love the car, they should like the dealership brand.

Step 2: Who is the target audience?

Before you shoot video, understand who your most profitable customers are. This data exists in your DMS and/or CRM. Filter customers by number of visits and money spent at your dealership. Then look at the demographics and create an ideal “persona.”

What zip codes do they live in? What age groups spend the most with your dealership? What is their income level? Are they white collar or blue collar? Which groups are they affiliated with? What problems do they have?

It’s important to identify audience characteristics so you know what videos will appeal to them. Demographics can help you set the tone for your videos; whether they should be professional, humorous or heartfelt.

Step 3: Determine where the video will be displayed.

If you’re going to produce a video, be sure to maximize your investment by leveraging it across all your marketing touchpoints, including your website VDPs, 3rd-party auto shopping sites, Facebook, Google ad campaigns, email and text campaigns and more.

Also make certain that you can capture your viewers’ data, which enables you to personalize the content of the video for every viewer. This provides your customers with the most relevant experience and provides you with maximum conversion. Make sure your video host can provide you real-time notifications when your videos are being viewed by existing customers or leads.

Step 4. Identify your call to action

What is the next step that you want the consumer to take after watching your video? If it’s an inventory video, you might think the next step is to submit a lead or make a phone call. But many people who view inventory videos are still in the early stages of the car shopping process and trying to narrow down which vehicle is right for them.

If a customer is still in this phase, it would be helpful for them to view make/model test drive videos. So, a better call to action might be to encourage the viewer to watch more videos on your site. This is why it’s important that your video host is able to serve up relevant video content based on a customer’s browsing behavior.

Once a car shopper has narrowed down a make and model, the next phase of the shopping cycle is to decide where to purchase the vehicle. After your test drive videos, a good call to action might be to encourage viewers to watch your dealership’s value proposition and customer testimonial videos.

Step 5: What is the Vision?

Last but not least, this is where you plan the actual shots. Plan to shoot a lot of footage that you can use in future video projects.

Video can be re-purposed in dozens of ways for marketing and social media purposes. I recommend planning shots of the vehicles, your facility, service department, sales department and employees. Professional videographers often shoot hours of footage for a 5-minute video. You don’t have to go overboard, but you should plan to shoot dozens of 15-second clips and catalogue them so you can refer back to them easily.

These pre-production steps are an essential part of the video production process and will help you create videos that resonate with your target audience.

3 Holiday Videos to Spread Good Cheer

Christmas tree.jpg

It’s that time of year again. Right after Thanksgiving, the starting gun booms and the mad rush of the holiday begins. Keeping your dealership top of mind during this season can be challenging.

We in the car business know that it’s a great time of year to buy a car, but not everyone knows that—and not everyone has the time or inclination to buy a car at the end of the year with so much going on.

To cut through the noise and capture your customers’ attention during this crazy time, you have to stand out from the crowd—and there’s no better way to do that than with video. Specifically, here are three essential videos every dealer needs for the holiday season.

Holiday Deals

December is the final month of the quarter and of the year. Let your customers know that some of the best deals to be had are in this month. Manufacturers do a great job of branding in December, serving up plenty of television commercials featuring the latest models with big bows on top. How is your dealership leveraging these ads?

Create a video featuring YOUR best deals and incentives this month, then use it in a multi-channel campaign. Send it in an email to a targeted list and send it as a text to customers who have opted-in to text campaigns. Create a Facebook and Instagram video ad campaign and a Google display ad campaign. Don’t forget to post the video on your website and on your YouTube channel. A targeted, relevant digital video campaign is less expensive than a mass-mailing postcard campaign and will return a much bigger bang for your buck.

November and December are also good months to get a car winterized for the onslaught of freezing temperatures ahead. Create a service deal and promote it as a gift for your customers—either to buy for themselves or for their loved ones. What better way to show that you care than keeping your family safe as they drive on icy roads? Similar to your sales deal video, promote this video across multiple channels.

Customer Appreciation

Although it’s a good time to promote your holiday deals, that’s not the only marketing you should be doing. This time of year, people are focused on family, friends, gratitude and giving. If the only message you send out is “Come on in for a great deal!” you risk being perceived as a Grinch.

Create a video holiday card for your customers. A video is more personal (and cost-effective) than a postcard, and you can even personalize the audio or text to include the recipient’s first name!

In this video DO NOT promote your deals or ask the customer for anything. Simply express your appreciation for their business and wish them a happy holiday season. This video should feature messages from your dealership principal(s) and department managers.

Don’t be afraid to get creative! A customer appreciation video can be warm and heartfelt, or funny and light-hearted. The main thing is to make it sincere.

A Time of Giving

The holidays are the best time of year for you to elevate your dealership’s brand by demonstrating how you give back to the community.

Is your dealership hosting a Toy Drive or taking donations for a charity or Food Bank? Create a video that shows how your charitable event benefits the community. Another option is to create a ‘recap’ video of everything your dealership has done for the community this year.

People feel good when they give, and nothing inspires giving more than seeing someone else give. Let your dealership be that inspiration for others and before you know it, you’ll attract people to your showroom because they want to help your donation efforts, and not necessarily to buy. And that’s OK for now. Because you’ll grab their name and contact information, add them to your marketing list and they’ll remember you when it comes time to buy or service a vehicle.

Make the holiday videos a fun project that all of your dealership employees (who want to) can get involved in. Use the holiday videos in multi-channel marketing campaigns to maximize reach, frequency and ROI. Before you know it, you may have a new holiday tradition that both your employees and your customers will love.

 

Flick Fusion Receives Honors at NADA

This year’s NADA Convention & Expo in Las Vegas, NV was an outstanding event and one of the busiest NADA conventions we have ever seen!award_blue_300

Flick Fusion received two honors at the show worth mentioning. On the first day of the show, Automotive News featured Flick Fusion in an article titled “7 Things to Check Out” at NADA.

The article featured VidCom, our award-winning mobile communications app that combines the power of VidMail with StreaMe. With VidCom, dealers can text videos to customers and participate in one- and two-way live streaming video calls. This is the perfect app for engaging customers and performing live vehicle walk arounds!

Additionally, Flick Fusion’s Smart Flicks platform received an AWA award for “Best Website Merchandising Software,” presented by PCG Companies.

“Flick Fusion is both excited and humbled to have received both of these special recognitions and would like to thank Automotive News and PCG Companies for their continued efforts in education within the dealership community,” said Tim James, COO of Flick Fusion.

A statement posted on the AWA website summarizes why Smart Flicks was honored with the award:

“As the PCG team researched the newest edition of the Smart Flicks platform, it became apparent that multiple tweaks, customizations, and new apps have been added through the years to make a stronger product. Dealers using Smart Flicks have had direct input to help identify product improvements. Flick Fusion has responded with new iterations, reports, apps, or codes that made Smart Flicks even smarter.

The science and technology of displaying inventory and offers on a dealer’s website is continually changing, along with today’s consumer expectations of their shopping experience. Award recipients in the Website Merchandising category continue to enhance existing products and deliver new solutions to help this area of our industry grow.

We congratulate Flick Fusion for being named a 2018 AWA winner for Website Merchandising and thank them for participating in this year’s review process.”

KiNETiQ™ Mobile 1.0 – Platform Updates

Mobile devices, including smartphones and tablets, now account for over 10% of all web browsing. With the growing demand for mobile content in mind, we have completely rethought, redesigned and re-engineered our mobile sites to provide users the best way to view your content and inventory.

Design Refresh

Our layouts have been retooled based on usability standards and real-time user data. Our mobile sites now offer the best experience both for our clients and their customers.  New features include:

  • Modernized Layout and design
  • Quicker load time
  • Decreased user bounce rate
  • Clean and simple user interface for faster browsing and effortless decision making

Increased Customization

Our new mobile layout gives you more power to customize your mobile site. The design offers several ways to completely personalize your site:

  •  Brand mobile sites with custom logos and color schemes
  •  Automatically include custom links and navigation items on all content pages
  •  Easily add inventory items, specials and promotions
  •  Create custom content across all pages

Promotion Slider

Our PASS system is now available for mobile.  Your promotions can now be shared across all mobile devices with our new mobile PASS system. Our mobile PASS system offers users a touch-friendly way to view offers and specials right from their mobile device.

Information: http://dealerimpact.com/mobile-website.php

Demo: http://dealerimpactmotors.di-mobi.com/

New Formatting for Text Lead Emails Released

Text-based lead emails have been updated to provide a more structured output of the lead data that is submitted to you through the forms on your website. The lead data has been organized into sections to help you quickly view your lead information in a consistent fashion.

The first two lines of your lead emails will state what Form was submitted, and what Website it was submitted from. The customer data will populate the sections according to which Form was submitted, with common Contact Information and Comments first, followed by Lead-type sections.

We hope this new consistent format will make it easier to read and manage your text-based leads.

Other Platform 2.0 Features and Fixes
Now that migration to our new system is complete, we are working hard to improve and expand the system on a daily basis. We love to hear your new ideas AND constructive criticism. It is your requests and feedback that will determine our future enhancements, so keep those suggestions coming!

Here is Just a Small Sample…

  • Addition of several new data exports – to get your inventory out to more places!
  • Secure Employment Apps viewable within VOCC
  • Improved decoding to provide more details automatically as they become available
  • Improved Listing Subtype filters adds more possibilities for inventory grouping
  • Improved Listing Subtype processing to auto add and remove vehicles on every import
  • Increased types of pre-configured inventory groups for display in vehicle feature widget
  • Added Pending status for manual temporary override of inventory auto-processing
  • Hundreds of bug fixes and minor system and customer-facing tweaks