Author: flickfusion

Flick Fusion Video Marketing is a pioneering video technology company, specializing in creating, managing, and distributing dynamic and cost-effective online and mobile video products on the world's largest content delivery network. Each video is designed to help our clients reach and engage their customers with richer content and greater impact that results in increased sales and ROI. Data, photos, inventory, audio, music, and special offers are automatically combined to create compelling multimedia video solutions that are fast, easy, and affordable. We look forward to serving you.

Onsite Track for Automotive Dealerships

Real-Time Monitoring Software Answers the Question: “Who is on My Website Right Now?”

No auto dealership ignores the reaction and feedback of customers physically standing in their showrooms-yet most have no idea when potential buyers are exploring their digital dealerships (a.k.a. their website.) That reality changes today with the introduction of Onsite Track™ from Dealer Impact Systems. This powerful real-time monitoring console, which works on any website from any provider, makes it possible for dealerships to track the potential buyers viewing their websites right now. Dealers are no longer confined to historical statistics to make Internet marketing decisions, the real-time nature of Onsite Track gives auto dealers a much clearer view of what’s working on the web.

“This new monitoring tool allows dealerships to shadow visitors,” explained Brian Cox, president and CEO for Dealer Impact Systems. “Dealers can gather real-time information, make quick changes to their site promotions, and instantly test customer reaction. What’s more, if they have a chat package, they can engage site visitors in an on-line conversation. They can also instantly monitor response to their E-marketing or other Internet campaigns. Just send the E-mail promotion and watch the site for response.”

Never Wonder What’s Working
When new visitors arrive, Onsite Track will sound an alert or popup screen. Dealers will instantly see if visitors are new or returning, how they got to the site, and which pages they’re viewing. Dealers can track how long they stay and where they go next. The console also sends an instant alert via e-mail if a page error is detected, or if the site stops responding. With Onsite Track’s web access feature, dealers can also view live web statistics via a browser-meaning they can check site traffic from any computer. Onsite Track also provides 75 standard historical reports to analyze web traffic and users can create their own reports using standard SQL queries.

“The Internet has become too important a part of vehicle buying decisions for dealers to ignore what’s happening on their websites at any given moment,” said Brian Cox. “Onsite Track arms them with the information they need to make on-the-fly changes to their digital marketing strategies.”

Dealer Impact Systems Onsite Track Real-time Monitoring Console is a monthly service and is available for $175 per month. Auto dealers interested in learning more should call or e-mail Customer Success Manager Julie Yatchak at j.yatchak@dealerimpact.com or 1-877-334-9638.

View Press Release.

Facebook Page Transition

Facebook Pages are in the process of transitioning to the new layout; they are also adding some new features as well.

A quick side note, that all Facebook Pages will be automatically switched over to the new layout on March 10.

We recommend reading this article for the details.

One new feature that might be causing some confusion is highlighted below.

#4: Use Facebook as Your Page or Personal Profile—Shape-Shifting!

This is definitely the most “revolutionary” new feature of the update. Previously, page admins could only comment as page admins on their own pages. Now, page admins can move around Facebook as their page, commenting on other pages’ walls (but not on personal profiles), and liking other pages (previously, this was “favoriting” a page).

Facebook has made toggling between your identity as a page or as a person easy. You can do it from the “Account” link at the top right (Account—Use Facebook as Page) where you can select which page you’d like to use.

Or, if you want to use Facebook as the page you’re currently on, there’s a shortcut in the right column. Click “Use Facebook as [your page name]“; that link then becomes “Use Facebook as [your name]” so you can easily switch back.

When you opt to be a page, those two links in the top right of the page—“Home” and “Profile“—change to reflect this, with “Home” displaying only news from pages you’ve liked and the “Profile” link taking you to your page’s wall. And the 3 notification icons to right of “Facebook” in the top left area change to just 2, “Likes” and “Notifications.”

You are now your page and you inhabit a world not of friends, but of pages!

Keep in mind: This is a double-edged sword. Yes, you can now comment on other pages as your brand, increasing exposure/awareness. However, other (perhaps competing) brands can post on your page. This could open the door to a new flavor of spam.

You’ll need to be more diligent about checking for posts from your competitors displaying their brand to your fans.

Via: SocialMedia Examiner

Dealer Impact Announces Custom Facebook Specials

Dealer Impact Systems Debuts Custom Option Allowing Auto Dealerships to Offer Specials Exclusively to Those Who “Like” The Dealership Facebook Page

February 8, 2011 (Des Moines, IA) Dealer Impact Systems has debuted a custom Facebook option to its Internet Marketing and Digital Reach Program. This new custom offering makes it possible for auto dealerships to create “specials” accessible only to Facebook users who have “liked” the dealership’s page. Users who attempt to view the dealership’s Facebook specials are directed to a screen requiring that they “Like” the page before they can view the online offers. Once the users hit the “Like” button, they are able to access the information.

This new feature makes it possible for dealers to offer specials exclusively to their Facebook fans.

Customized for Each Dealership

The new capability is handled with three distinct custom screens.

Screen one consists of a single image directing the Facebook user to “Like” the page in order to access the Special.
Screen Two is a custom HTML-based page containing dealer-directed images, text, links and/or a form.
Screen Three is optional and based on the content of screen two. For example, if a form is submitted, screen three will be a “thank you for your submission” page.

Dealers can update, change or remove a Facebook-accessed special at any time in this “pay-as-you-go” program. No monthly fees will be charged.

Because this is a totally custom program feature, each dealer’s Specials page will look and function slightly differently, however customers interested in seeing this feature in action can visit the DIS customer Fan page found here.

Dealer Impact Systems will work with dealer customers to deter the use of this new Special feature as a tool for spamming Facebook friends and fans. “Used within the guidelines of Facebook, this capability can be a powerful communication tool for auto dealerships,” said Brian Cox, president and CEO of Dealer Impact Systems.

For pricing information to add this feature to your dealership’s Facebook Page, contact Customer Success Manager Julie Yatchak at j.yatchak@dealerimpact.com.

About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships. Founded in 2000, the company has built, and retained, a national customer base by developing, customizing, and supporting a comprehensive suite of digital marketing solutions that meet the varied online business needs of each dealer client. Dealer Impact Systems is a privately-held company and is headquartered in Urbandale, Iowa.

Press Release

How To Use The Data Behind Facebook Status Updates

SocialFresh complied some great insights about when is the best time to post your Facebook page.

Age stereotypes are key when thinking about your target audience. Younger users are more prone to talk about themselves and think about themselves, whereas older users are more prone to think of others.

  • Use this to your advantage when launching a contest, viral campaigns, or Facebook marketing (PPC) ads.
  • Posts are most effective at 11:00AM, 3:00 PM, and 8:00 PM. Post during these times to grab the attention of the largest slice of your target market.
    *However, be sure to respond to your fans whenever they are active, no matter what time of day.
  • Test and find your own sweet spots, every community is different
  • Post during the week for better conversations, relationship building and engagement of your brand. This would also be true of launching contests, polls, viral campaigns, etc.

Via: SocialFresh

Dealer Impact Announces Video Inventory Mobile Manager

Dealer Impact Announces Video Inventory Mobile Manager; Allows Auto Dealers to Create and Upload Real-Time Videos from iPhone or Android Smart Phone

February 3, 2011 (Des Moines, IA) –Dealer Impact Systems today announced Video Inventory Mobile Manager (VIMM), a mobile application that allows auto dealers to manage their websites’ inventory videos, as well as create custom walk-around videos directly from their smart phones. The VIMM application enables “on-the-fly” video management, allowing dealers to preview, approve, and load the just-created videos to their website or social media page instantly. Dealers can also set new video defaults from their iPhone or Android-based cell phones.

“Our auto dealership customers are almost universally ramping up the use of video as part of their Internet marketing strategies,” said Brian Cox, president and CEO of Dealer Impact Systems. “This mobile application further enhances their ability to instantaneously load meaningful video content onto their sites and social media pages. Combined with DI’s other video products, VIMM significantly enhances a dealership’s ability to build presence across the rapidly expanding video portions of the digital universe.”

To use the new VIMM application, auto dealers must have a Flick Fusion Video Account and use DI’s popular Video Generation System, as well as their Live Video Uploader, an existing add-on application used to upload custom recorded walk-around videos to replace auto-generated video on an existing vehicle. Dealers wishing to watch their just-uploaded phone-generated videos will also need Mobile Video, an add-on which converts full-resolution videos to special formats for viewing on mobile devices.

The VIMM Application is now available through both the iPhone App Store and the Android Market. Auto dealerships seeking a comprehensive inventory video creation, management and syndication solution that includes VIMM capabilities should contact Dealer Impact Systems at 877-334-9638 or visit dealerimpact.com.

About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships. Founded in 2000, the company has built, and retained, a national customer base by developing, customizing, and supporting a comprehensive suite of digital marketing solutions that meet the varied online business needs of each dealer client.

Press Release

Get the Most Out of Facebook Insights

This is a great Facebook page resource for small businesses. Bookmark for future reference!

You’re a small business owner and you’ve decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who “gets” social media, you’ve been charged with running a Facebook Page.

You set it up and make it look nice. You put up some photos and videos that you think represent the organization well. You e-mail a bunch of your friends and the page has almost 100 “Likes.” But one day, your boss comes in and asks you the question that you have been dreading: “Is this Facebook Page helping us or just eating away most of your time?”

Enter Facebook Insights, a powerful analytical tool that can help any organization evaluate the effectiveness of its Facebook presence. But, for a small business where time is perhaps the most important (and often rarest) resource, Facebook Insights can help you evaluate whether you’re investing or wasting your time.

The following scenarios are illustrations of how a fictional small business, “Bill’s Tech Company,” can leverage Facebook Insights to evaluate the effectiveness of its new Facebook Business Page. Within each scenario are the different aspects of Facebook Insights that Bill could utilize to answer his questions. Beside each measure (in parentheses) is a note on where to find that specific piece of data in Facebook Insights.

via: Mashable