Real-Time Monitoring Software Answers the Question: “Who is on My Website Right Now?”

No auto dealership ignores the reaction and feedback of customers physically standing in their showrooms-yet most have no idea when potential buyers are exploring their digital dealerships (a.k.a. their website.) That reality changes today with the introduction of Onsite Track™ from Dealer Impact Systems. This powerful real-time monitoring console, which works on any website from any provider, makes it possible for dealerships to track the potential buyers viewing their websites right now. Dealers are no longer confined to historical statistics to make Internet marketing decisions, the real-time nature of Onsite Track gives auto dealers a much clearer view of what’s working on the web.

“This new monitoring tool allows dealerships to shadow visitors,” explained Brian Cox, president and CEO for Dealer Impact Systems. “Dealers can gather real-time information, make quick changes to their site promotions, and instantly test customer reaction. What’s more, if they have a chat package, they can engage site visitors in an on-line conversation. They can also instantly monitor response to their E-marketing or other Internet campaigns. Just send the E-mail promotion and watch the site for response.”

Never Wonder What’s Working
When new visitors arrive, Onsite Track will sound an alert or popup screen. Dealers will instantly see if visitors are new or returning, how they got to the site, and which pages they’re viewing. Dealers can track how long they stay and where they go next. The console also sends an instant alert via e-mail if a page error is detected, or if the site stops responding. With Onsite Track’s web access feature, dealers can also view live web statistics via a browser-meaning they can check site traffic from any computer. Onsite Track also provides 75 standard historical reports to analyze web traffic and users can create their own reports using standard SQL queries.

“The Internet has become too important a part of vehicle buying decisions for dealers to ignore what’s happening on their websites at any given moment,” said Brian Cox. “Onsite Track arms them with the information they need to make on-the-fly changes to their digital marketing strategies.”

Dealer Impact Systems Onsite Track Real-time Monitoring Console is a monthly service and is available for $175 per month. Auto dealers interested in learning more should call or e-mail Customer Success Manager Julie Yatchak at j.yatchak@dealerimpact.com or 1-877-334-9638.

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