“The Internet is a fad, it is going to be like CB radios.”
– Blake C., circa 1997
That was 10 years ago. And, I’m happy to say, it couldn’t be further from the truth. The internet has so integrated itself into the way we communicate and access information, that few among us could imagine a day (or even a few hours) without it.
But despite this reality — which any rational person will concede is true — there are still business people who behave as if Blake C.’s quote above is true. And few industries have been slower to adapt than the automotive retail business.
We see many dealerships in our day-to-day dealings that, although they’re dabbling in various internet tactics, don’t seem to be taking it seriously. We here at Dealer Impact believe that what we’re seeing now is only beginning of how these new technologies will change the way people buy (and sell) cars. And as with any business dealing, first mover advantage is key — so why dabble? Get organized, get aggressive and revel in the awesome car-selling power of this new technology that was once labeled a “fad.”
Marketing Strategist/Creative Consultant