As dealership marketing becomes more and more digital (admit it, it’s happening), most dealerships are also moving away from mass marketing to more targeted efforts. And as they do this, the importance of good, clean data is becoming increasingly important.

So much of the value of digital marketing is tied to the value of the database that underlies the effort. Whether it’s an email campaign, an online service special or the inventory on your website, the marketing effort is only as good as the database that drives it.

Step #1 to powerful digital marketing: keep your data clean and up to date. Do that and you’re halfway home.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC