I think it’s safe to say we’ve reached a point where it’s safe to say that this Internet thing isn’t going anywhere. In fact, the industry is growing out of its adolescence and is maturing.
What’s that mean? Well I think it means that we’re not going to see any more massive growth spurts in the size or effectiveness of digital marketing. The gold rush is over and we should all adjust our expectations accordingly. We’re entering an era of steady, growth, where the victories will be smaller and you’ll have to be a lot smarter to achieve them.
It’s time to outsmart your competition, not outspend him. It’s time to zig when he zags. It’s time to make a new path, not follow the leader. That’s how you win in a maturing industry.
Marketing Strategist/Creative Consultant