Karl Chevrolet’s Carl Moyer: In the Driver’s Seat and Out of the Ordinary

Automotive News TV Special Report gets up close and personal with auto dealer Carl Moyer, as he shares insights and best practices that helped him build a rock-solid Chevy empire at Karl Chevrolet in suburban Des Moines, Iowa.  Dealer Impact Systems is proud to be a long-time partner with Karl Chevrolet, serving the dealership as a client since 2003.  We salute Mr. Moyer as an industry innovator, and congratulate him and his entire team on making Karl Chevrolet one of the nation’s most progressive and successful dealerships.

 

Facebook Shows Us Our Timeline

Facebook has completely re-thought the profile. Looks great!

Since the beginning of Facebook, your profile has been the place where you tell your story. People use it to share everything from the small stuff, like their thoughts on an article, to the most important events of their lives, like the photos of their wedding or the birth of their child.

Details here.

Watch the video here.

Google Buys Zagat to Boost Local Reviews

Google’s announcement to acquire Zagat shows a major shift in the local/review space. Most interesting is that Zagat is a content company Google usually only curates information rather than owning it outright.

Google has toyed with local ratings, search and reviews for quite some time, but it appears the the company is now very serious after an acquisition of ratings-mogul Zagat. It’s not a terribly surprising move, when you look at Google’s history with local, ratings and the like, but it’s probably not the one that we thought the company would make. In fact, this might have very little to do with local, from a macro scale.

More details from TheNextWeb.

Introducing Full-Service Digital Marketing and Social Media Programs for your dealership

Dealer Impact Systems is here to let you focus on what you do best, Sell Cars!

Let’s face it, in today’s digital marketing world things are moving so fast it takes a team of people to keep up with everything; writers, bloggers, web developers, marketing personnel, social media experts, reputation management, and someone to manage everything to make sure it gets done on time. All this equates to more employees, more programs, more training, more time, more money and more headaches.

What Should Your Dealership Do? Nothing!!!

Let our Team of Digital Marketing Professionals do the work for you.

1) Retrieve
Your dealership has content in many forms and places. Whether it’s an ad, news, or special generated from your sales or service department, or a marketing agency we retrieve your content.

2) Ready
Once it’s in our hands, we ready your content for the web. Optimizing for maximum benefit.

3) Release
Our content team takes your optimized content and syndicates it across the digital landscape, building your presence and getting you noticed!

4) Radar
Once released, we keep our ear to the ground, monitoring for social media likes, tweets, mentions and reviews. We even help respond!

5) Recruit
Our team creates and conducts proactive campaigns to build traffic, enhance web presence, increase Facebook likes & followers, and requests customer reviews.

6) Report
Your customer success manager will conduct monthly, bi-monthly or weekly reviews of your results, and provide recommendations for content that enhances customer engagement.

Click Here for Details.

If you would like to get going on one of our new programs contact us at 877-334-9638 or email sales@dealerimpact.com and get in the queue first.

Protect Your Community – Dealing with Bad Actors

Shane’s post about protecting your community is a great read.

Building a house requires hard work and dedication. The end result is a place of comfort and security where your family can live and grow. If someone started shouting obscenities from your driveway for 30 minutes every morning, would you ignore them, or would you take action to protect your family?

Building a community requires hard work and dedication too. It takes time to build trust and loyalty from community members. As its manager, you have a responsibility to protect your community from anything that threatens the culture of trust that took months or years to establish. So when someone says or does something inappropriate that threatens your community, what should you do?

via ShaneReiser.com

Google+ Pages Coming For Businesses

A lot of Google news this week.

Where are the Google+ company “Pages” for brands, something similar to Facebook’s “Fan Pages?” They’re coming apparently.

Google’s head of Commerce and Local Jeff Huber confirmed what some people were hoping for: the imminent arrival of Google+ pages for entities. This was in a comment on Mike Blumenthal’s blog:

And pre-emptively answering a question — yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can.

via Search Engine Land

Google Launches Google+ To Battle Facebook

Google has finally unveiled Google+, the company’s top secret social layer that turns all of Google into one giant social network.

Google+, which begins rolling out a very limited field test on Tuesday, is the culmination of a year-long project led by Google Senior Vice President of Social Vic Gundotra. The project, which has been delayed several times, is — without doubt — Google’s answer to Facebook.

via Mashable