Strategic Service Delivers Ultra-Targeted Ads to Accelerate “Likes” and Drive Leads

Picture this—an ad for your dealership on the world’s leading social networking site with over 150 million users in the United States.  Now envision a truly relevant, interactive ad that is precisely targeted and customized to reach the Facebook pages of the exact demographics groups you select—created and combined with monthly performance monitoring, analysis, and strategy management so you can continually fine-tune your approach to achieve your evolving marketing goals.  The result: super-targeted ads that generate more “Likes” and traffic, and ultimately, more revenue opportunities for your dealership.

Introducing The “Like” Accelerator Service

With the “Like” Accelerator Service, your ads are created, targeted, monitored, managed, and adjusted, as needed, to maximize effectiveness on the ever-expanding universe of Facebook.  In seconds, you can exclusively pinpoint which customers or potential customers you want to reach—all by specific groupings, such as:

• Age
• Gender
• Location radius
• Workplace
• Education
• Interests
• What they like—and what they’re talking about on Facebook
• Your dealership’s current fans or customers
• Or individuals who are not yet fans or customers

Your dealership’s color logo, active “Like” button, and promotional messages stand out in the right column on the Facebook pages of your targeted users.  When a user clicks the “Like” button in your ad, they automatically begin receiving daily News Feeds from your dealership on their profile page—which provides yet another vital touch point to share your unique deals, discounts, rebates, and specials with users.

The “Like” Accelerator Service gives your dealership the power to:

• Leverage the unparalleled distribution potential of your dealership’s ad on Facebook
• Handpick the targeted audience members who can see and respond to your dealership’s ad
• Accelerate “Likes” and interaction from those who view your ad
• Deliver customized, call-to-action messages to the right individuals at the right time—who can share word-of-mouth details about your dealership with their friends, family, and coworkers

• Identify promotional opportunities through ongoing ad consultation to further target specific groups to optimize impact and response
• Deepen your dealership’s Facebook presence through highly-focused, strategic marketing
• Generate engagement online that translates offline into increased leads and revenue opportunities for your dealership

The “Like” Accelerator Service is available to you as a cost-effective standalone service, or as an add-on option for any of our existing R1, R2, R3, and R4 Digital Marketing and Social Media Packages.  The Service is standard as part of our R5 and R6 Full-Service Packages.

To learn more about leveraging the “Like” Accelerator Service for your dealership, please call Dealer Impact Systems today at 877-334-9638, or send email to us at innovation@dealerimpact.com.

Facebook has completely re-thought the profile. Looks great!

Since the beginning of Facebook, your profile has been the place where you tell your story. People use it to share everything from the small stuff, like their thoughts on an article, to the most important events of their lives, like the photos of their wedding or the birth of their child.

Details here.

Watch the video here.

Facebook Pages are in the process of transitioning to the new layout; they are also adding some new features as well.

A quick side note, that all Facebook Pages will be automatically switched over to the new layout on March 10.

We recommend reading this article for the details.

One new feature that might be causing some confusion is highlighted below.

#4: Use Facebook as Your Page or Personal Profile—Shape-Shifting!

This is definitely the most “revolutionary” new feature of the update. Previously, page admins could only comment as page admins on their own pages. Now, page admins can move around Facebook as their page, commenting on other pages’ walls (but not on personal profiles), and liking other pages (previously, this was “favoriting” a page).

Facebook has made toggling between your identity as a page or as a person easy. You can do it from the “Account” link at the top right (Account—Use Facebook as Page) where you can select which page you’d like to use.

Or, if you want to use Facebook as the page you’re currently on, there’s a shortcut in the right column. Click “Use Facebook as [your page name]“; that link then becomes “Use Facebook as [your name]” so you can easily switch back.

When you opt to be a page, those two links in the top right of the page—“Home” and “Profile“—change to reflect this, with “Home” displaying only news from pages you’ve liked and the “Profile” link taking you to your page’s wall. And the 3 notification icons to right of “Facebook” in the top left area change to just 2, “Likes” and “Notifications.”

You are now your page and you inhabit a world not of friends, but of pages!

Keep in mind: This is a double-edged sword. Yes, you can now comment on other pages as your brand, increasing exposure/awareness. However, other (perhaps competing) brands can post on your page. This could open the door to a new flavor of spam.

You’ll need to be more diligent about checking for posts from your competitors displaying their brand to your fans.

Via: SocialMedia Examiner