Don’t Blend

There’s a common type of feedback I get from clients when presenting new marketing and creative ideas. It goes something like this: “This doesn’t feel like a <insert client’s industry> ad. Let me show you what my competition is doing and we can mimic that.”

I hear this all the time. And itss the single most common form of misguided feedback I receive. Why? Because the point of marketing isn’ to help you blend in — it’s to help you stand out. I’ll say that again… The point of marketing isn’t to help you blend in, it’s to help you stand out.

Striving for anything short of standing out is a waste of time, money and effort.

D. Jones

Marketing Strategist/Creative Consultant

SmackDabble, LLC

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