I consistently see marketers in all industries trying too hit marketing home runs. They’re swinging for the fences with every television campaign, direct mail piece and online promotion. And just as often, they’re putting all their financial energy into each swing, ensuring that they’re only going to get one shot. And their intentions are good… but they’re also misguided.
Good, sound marketing is about consistently putting out targeted, timely communications with a compelling message and actionable offer. It’s about hitting singles and doubles every time you step up to the plate. That’s how you win ball games and that’s how you win the marketing game.
Marketing Strategist/Creative Consultant