As wireless Internet access proliferates through our society (some cities are even experimenting with free city-wide access), it won’t be long before most U.S. consumers have high-speed internet access everywhere and always.

What will that mean to your dealership? What will it mean when someone who is cruising by your dealership on a Sunday afternoon can check your website from their car? What will it mean when a customer has real-time access to your competitions’ web sites from inside your showroom – even while they’re negotiating with you on price? If these things haven’t already happened to you (likely via handheld internet devices), it won’t be long.

Is your dealership ready to handle a consumer with this much information at their fingertips? How will it change the way you do business? How will it change the way you communicate with customers and prospects?

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC