Today’s digital revolution has forever altered the way that companies reach out and communicate with their customers. And digital marketing’s first, and still most powerful, killer app is email. All the benefits of traditional mail minus the printing and postage costs and the three-day wait for the message to arrive.

So if email hasn’t replaced 90% of your direct mail, you’re missing the boat. The question is, why are you missing the boat? And the answer is this: permission.

In the post-spam e-marketing era, permission is one of the most valuable commodities you can get your hands on. When a customer raises their hand and says, “Yes, by all means contact me,” they should have just become a member of the most valuable marketing list you own.

How many names do you have on your permission marketing list? How are you using it?

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC