It’s been said before and it’ll probably be said again. But something this important bears repeating…
Digital Marketing’s cost per unit is essentially ZERO!
There are no printing costs. No postage costs. No media buys. No commissions to sales people or printing costs. Send a message to 1 or 100,000 — the cost is the same. All those little ones and zeros are free.
And on top of that, digital marketing is usually more effective. You can include video and audio in your emails or on websites or even people’s cell phones. Let’s see you try that with old-world direct mail.
Marketing Strategist/Creative Consultant