Dealer Impact Announces Custom Facebook Specials

Dealer Impact Systems Debuts Custom Option Allowing Auto Dealerships to Offer Specials Exclusively to Those Who “Like” The Dealership Facebook Page

February 8, 2011 (Des Moines, IA) Dealer Impact Systems has debuted a custom Facebook option to its Internet Marketing and Digital Reach Program. This new custom offering makes it possible for auto dealerships to create “specials” accessible only to Facebook users who have “liked” the dealership’s page. Users who attempt to view the dealership’s Facebook specials are directed to a screen requiring that they “Like” the page before they can view the online offers. Once the users hit the “Like” button, they are able to access the information.

This new feature makes it possible for dealers to offer specials exclusively to their Facebook fans.

Customized for Each Dealership

The new capability is handled with three distinct custom screens.

Screen one consists of a single image directing the Facebook user to “Like” the page in order to access the Special.
Screen Two is a custom HTML-based page containing dealer-directed images, text, links and/or a form.
Screen Three is optional and based on the content of screen two. For example, if a form is submitted, screen three will be a “thank you for your submission” page.

Dealers can update, change or remove a Facebook-accessed special at any time in this “pay-as-you-go” program. No monthly fees will be charged.

Because this is a totally custom program feature, each dealer’s Specials page will look and function slightly differently, however customers interested in seeing this feature in action can visit the DIS customer Fan page found here.

Dealer Impact Systems will work with dealer customers to deter the use of this new Special feature as a tool for spamming Facebook friends and fans. “Used within the guidelines of Facebook, this capability can be a powerful communication tool for auto dealerships,” said Brian Cox, president and CEO of Dealer Impact Systems.

For pricing information to add this feature to your dealership’s Facebook Page, contact Customer Success Manager Julie Yatchak at j.yatchak@dealerimpact.com.

About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships. Founded in 2000, the company has built, and retained, a national customer base by developing, customizing, and supporting a comprehensive suite of digital marketing solutions that meet the varied online business needs of each dealer client. Dealer Impact Systems is a privately-held company and is headquartered in Urbandale, Iowa.

Press Release

How To Use The Data Behind Facebook Status Updates

SocialFresh complied some great insights about when is the best time to post your Facebook page.

Age stereotypes are key when thinking about your target audience. Younger users are more prone to talk about themselves and think about themselves, whereas older users are more prone to think of others.

  • Use this to your advantage when launching a contest, viral campaigns, or Facebook marketing (PPC) ads.
  • Posts are most effective at 11:00AM, 3:00 PM, and 8:00 PM. Post during these times to grab the attention of the largest slice of your target market.
    *However, be sure to respond to your fans whenever they are active, no matter what time of day.
  • Test and find your own sweet spots, every community is different
  • Post during the week for better conversations, relationship building and engagement of your brand. This would also be true of launching contests, polls, viral campaigns, etc.

Via: SocialFresh

Dealer Impact Announces Video Inventory Mobile Manager

Dealer Impact Announces Video Inventory Mobile Manager; Allows Auto Dealers to Create and Upload Real-Time Videos from iPhone or Android Smart Phone

February 3, 2011 (Des Moines, IA) –Dealer Impact Systems today announced Video Inventory Mobile Manager (VIMM), a mobile application that allows auto dealers to manage their websites’ inventory videos, as well as create custom walk-around videos directly from their smart phones. The VIMM application enables “on-the-fly” video management, allowing dealers to preview, approve, and load the just-created videos to their website or social media page instantly. Dealers can also set new video defaults from their iPhone or Android-based cell phones.

“Our auto dealership customers are almost universally ramping up the use of video as part of their Internet marketing strategies,” said Brian Cox, president and CEO of Dealer Impact Systems. “This mobile application further enhances their ability to instantaneously load meaningful video content onto their sites and social media pages. Combined with DI’s other video products, VIMM significantly enhances a dealership’s ability to build presence across the rapidly expanding video portions of the digital universe.”

To use the new VIMM application, auto dealers must have a Flick Fusion Video Account and use DI’s popular Video Generation System, as well as their Live Video Uploader, an existing add-on application used to upload custom recorded walk-around videos to replace auto-generated video on an existing vehicle. Dealers wishing to watch their just-uploaded phone-generated videos will also need Mobile Video, an add-on which converts full-resolution videos to special formats for viewing on mobile devices.

The VIMM Application is now available through both the iPhone App Store and the Android Market. Auto dealerships seeking a comprehensive inventory video creation, management and syndication solution that includes VIMM capabilities should contact Dealer Impact Systems at 877-334-9638 or visit dealerimpact.com.

About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships. Founded in 2000, the company has built, and retained, a national customer base by developing, customizing, and supporting a comprehensive suite of digital marketing solutions that meet the varied online business needs of each dealer client.

Press Release

Get the Most Out of Facebook Insights

This is a great Facebook page resource for small businesses. Bookmark for future reference!

You’re a small business owner and you’ve decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who “gets” social media, you’ve been charged with running a Facebook Page.

You set it up and make it look nice. You put up some photos and videos that you think represent the organization well. You e-mail a bunch of your friends and the page has almost 100 “Likes.” But one day, your boss comes in and asks you the question that you have been dreading: “Is this Facebook Page helping us or just eating away most of your time?”

Enter Facebook Insights, a powerful analytical tool that can help any organization evaluate the effectiveness of its Facebook presence. But, for a small business where time is perhaps the most important (and often rarest) resource, Facebook Insights can help you evaluate whether you’re investing or wasting your time.

The following scenarios are illustrations of how a fictional small business, “Bill’s Tech Company,” can leverage Facebook Insights to evaluate the effectiveness of its new Facebook Business Page. Within each scenario are the different aspects of Facebook Insights that Bill could utilize to answer his questions. Beside each measure (in parentheses) is a note on where to find that specific piece of data in Facebook Insights.

via: Mashable

GMs New Social Media Marketing Agency Is Staffing Up

It looks GM is putting some weight behind their Social Media Marketing.

Big Fuel, the New York-based agency that handles all of General Motors’ social media marketing, is opening a Detroit office to service the account and is on a hiring binge. Avi Savar, the CEO and founder of Big Fuel (pictured), said he has about 15 people on the ground in Detroit right now and is looking to double that number by March. The agency has another 80 people in New York and handles other clients including McDonald’s, Neutrogena and Colgate-Palmolive’s Wisp toothbrush. Savar said he hopes to have a staff of more than 200 by the end of 2011.

Big Fuel was brought on about three months ago. Previously, the agency had been gearing up to work with Hyundai, but when Hyundai’s lead marketer Joel Ewanick moved over to GM (after a short stint at Nissan), Ewanick persuaded Big Fuel to come over. The agency hasn’t executed any campaigns on behalf of GM yet, but Savar said a few are set to launch in January. This includes one for the Chevrolet Cruze called “Cruze-arati” that gives Cruzes to people who have big followings on social media.

GM’s social media marketing had previously been handled in house by, among others, Chris Barger and Mary Henige. The two were behind a program back in March in which eight teams of drivers/bloggers attended South By Southwest on GM’s behalf. GM’s social media marketing, however, has often been overshadowed by rival Ford, whose Scott Monty has more than 48,000 followers on Twitter. Ford also made a splash this summer when it introduced the Ford Explorer on Facebook and, in November, began circulating videos featuring celebrities like Snoop Dogg and Bret Michaels responding to consumers’ questions about the model.

via: Mashable

Social Media Success: 5 Lessons From In-House Corporate Teams

While implementing a successful social media campaign is something to celebrate, longer term, policy-based programs (which may not garner as much immediate publicity) can be even more rewarding.

Here we are highlighting five companies that have enjoyed long term success with their own social media teams and taking a look at some of the measurable returns they have seen as the results of their programs.

Key personnel from within the five companies below (in alphabetical order) have commented on their teams’ successes to offer you an insight into their various processes. Meanwhile, please be sure to let us know in the comments about any other companies that you feel should be recognized for having strong in-house social media teams.

Via: Mashable