news

Dealer Impact Announces Custom Facebook Specials

Dealer Impact Systems Debuts Custom Option Allowing Auto Dealerships to Offer Specials Exclusively to Those Who “Like” The Dealership Facebook Page

February 8, 2011 (Des Moines, IA) Dealer Impact Systems has debuted a custom Facebook option to its Internet Marketing and Digital Reach Program. This new custom offering makes it possible for auto dealerships to create “specials” accessible only to Facebook users who have “liked” the dealership’s page. Users who attempt to view the dealership’s Facebook specials are directed to a screen requiring that they “Like” the page before they can view the online offers. Once the users hit the “Like” button, they are able to access the information.

This new feature makes it possible for dealers to offer specials exclusively to their Facebook fans.

Customized for Each Dealership

The new capability is handled with three distinct custom screens.

Screen one consists of a single image directing the Facebook user to “Like” the page in order to access the Special.
Screen Two is a custom HTML-based page containing dealer-directed images, text, links and/or a form.
Screen Three is optional and based on the content of screen two. For example, if a form is submitted, screen three will be a “thank you for your submission” page.

Dealers can update, change or remove a Facebook-accessed special at any time in this “pay-as-you-go” program. No monthly fees will be charged.

Because this is a totally custom program feature, each dealer’s Specials page will look and function slightly differently, however customers interested in seeing this feature in action can visit the DIS customer Fan page found here.

Dealer Impact Systems will work with dealer customers to deter the use of this new Special feature as a tool for spamming Facebook friends and fans. “Used within the guidelines of Facebook, this capability can be a powerful communication tool for auto dealerships,” said Brian Cox, president and CEO of Dealer Impact Systems.

For pricing information to add this feature to your dealership’s Facebook Page, contact Customer Success Manager Julie Yatchak at j.yatchak@dealerimpact.com.

About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships. Founded in 2000, the company has built, and retained, a national customer base by developing, customizing, and supporting a comprehensive suite of digital marketing solutions that meet the varied online business needs of each dealer client. Dealer Impact Systems is a privately-held company and is headquartered in Urbandale, Iowa.

Press Release

Dealer Impact Announces Video Inventory Mobile Manager

Dealer Impact Announces Video Inventory Mobile Manager; Allows Auto Dealers to Create and Upload Real-Time Videos from iPhone or Android Smart Phone

February 3, 2011 (Des Moines, IA) –Dealer Impact Systems today announced Video Inventory Mobile Manager (VIMM), a mobile application that allows auto dealers to manage their websites’ inventory videos, as well as create custom walk-around videos directly from their smart phones. The VIMM application enables “on-the-fly” video management, allowing dealers to preview, approve, and load the just-created videos to their website or social media page instantly. Dealers can also set new video defaults from their iPhone or Android-based cell phones.

“Our auto dealership customers are almost universally ramping up the use of video as part of their Internet marketing strategies,” said Brian Cox, president and CEO of Dealer Impact Systems. “This mobile application further enhances their ability to instantaneously load meaningful video content onto their sites and social media pages. Combined with DI’s other video products, VIMM significantly enhances a dealership’s ability to build presence across the rapidly expanding video portions of the digital universe.”

To use the new VIMM application, auto dealers must have a Flick Fusion Video Account and use DI’s popular Video Generation System, as well as their Live Video Uploader, an existing add-on application used to upload custom recorded walk-around videos to replace auto-generated video on an existing vehicle. Dealers wishing to watch their just-uploaded phone-generated videos will also need Mobile Video, an add-on which converts full-resolution videos to special formats for viewing on mobile devices.

The VIMM Application is now available through both the iPhone App Store and the Android Market. Auto dealerships seeking a comprehensive inventory video creation, management and syndication solution that includes VIMM capabilities should contact Dealer Impact Systems at 877-334-9638 or visit dealerimpact.com.

About Dealer Impact Systems
Dealer Impact Systems is a digital marketing and reach solutions provider which helps automotive dealerships leverage current and emerging digital technologies, including all-types of social media, to increase online presence, generate new sales leads, and build customer relationships. Founded in 2000, the company has built, and retained, a national customer base by developing, customizing, and supporting a comprehensive suite of digital marketing solutions that meet the varied online business needs of each dealer client.

Press Release

Dealer Impact Systems Adds Automatic Human Voice Over Capabilities

Dealer Impact Systems Adds Automatic Human Voice Over Capabilities

Dealer Impact Systems (DI), a leading provider of digital marketing and reach solutions, is once again raising the bar for automotive dealers seeking to elevate their online inventory presence across the Internet. The company today launched their AHVO or “Automatic Human Voice Over” application, the latest addition to the company’s comprehensive suite of video and digital reach products developed exclusively for auto dealers.

DI customers can add AHVO to their current digital marketing solution with a single phone call-no onsite or system upgrades are required. Once enabled, the AHVO application automatically pulls nightly inventory information from the dealer’s videos and generates vehicle-specific descriptive commentary from an existing bank of thousands of pre-recorded voice clips. The AHVO application then auto-creates a complete human voiceover clip for the video, including detailed vehicle information, as well as geographical and dealership information.  The human voice clips not only enhance customer experience, they also boost search engine results rankings.

Voice Clips Automatically Generated

“Even with recent improvements in text-to-speech technology, studies show that consumers recognize and prefer a real human voice to computer generated speech,” said Brian Cox, president and founder of Dealer Impact Systems. ” That’s why we took the time and resources necessary to ensure that our voice bank is extremely comprehensive.”

DI has long been committed to helping automotive dealerships promote their inventory listings across the digital landscape as quickly and seamlessly as possible. “AHVO significantly shortens the time it takes to get a vehicle that’s sitting on the lot into the dealership’s Internet marketing promotions in a powerful way,” said Cox.

DI customers can add the AHVO enhancement to their current digital marketing system for $150 per video license per month. There is no set up fee.