What do your dealership’s website and your retail location have in common? It’s pretty simple, both are designed to take in consumer traffic and create a shopping environment that is conducive to creating a sale.
Imagine yourself as a Dealer Principal who had the vision to locate your franchise on the busiest stretch of road in town. There is no denying that everyone in town (at some point) drives past your location. You have also great sightlines, a brightly lit lot, the latest product, and a welcoming staff.
Now imagine, to your horror, the city has approved a major 2-year road improvement project that’s going to make it really hard for customers to get to your store. Let that sink in. You have a great location and facility but a physical obstacle that hinders customers from reaching you.
In the digital space, this is exactly what the vast majority of dealers experience every day. Except it’s not the city cluttering things up; it’s your dealership’s website.
When you look at automotive retail dealership web design it can be a visual assault on your customer. The clutter found online is the equivalent of ripping up the road and scattering blinking construction horses everywhere. Here is an example
This turns off customers and contributes significantly to the “bounce rate” of your site. The fact is most customers who visit you have ALREADY decided what car they want to buy. They are only deciding if they want to buy from you.
Blinkers, clutter and junk only make them want to go elsewhere. Like a bad breathed salesperson, you can be your own worst enemy.
Dealer Impact created the KiNETiQ® design platform with this in mind. Through analytic process, we took our 14 years of data to derive dealership platforms that are consumer-centric.
The science behind our design is why we are a leader in conversion friendly platforms.
By making sites that are a utility for shopping customers, we have moved away from the “digital newspapers” and brochures that affect how dealership websites are done. At Dealer Impact, we have singularly moved the industry forward by making sites for customers that are simple and optimized toward turning traffic into customers.
Think of Dealer Impact as a bulldozer.
We clear out the junk in front of your store so customers can get to you and BUY from you.