1.) Facebook Exclusives
2.) Facebook Places Experimentation
3.) Facebook Commerce
4.) Facebook Support Centers
5.) Facebook Giving
Field of Dreams may have popularized the notion that, “If you build it, they will come,” but in today’s Facebook generation, brands are beginning to go where the masses are, instead of relying on the masses to come to them. With 500 million members, Facebook represents real-time access to the online mainstream.
For years, brands have been using their Facebook Pages to connect with customers. As Facebook blossoms, so too does brand ingenuity, and in recent months we’ve seen a surge in campaigns that inspire Facebook giving, incorporate Facebook Places and feature Facebook as a prominent part of product reveals and fan exclusives. Application makers are also building tools that small and big brands alike can use to sell their products and offer Facebook-tailored customer support.
What follows is a deeper look at how and why these five emerging brand trends are bubbling up on the world’s largest social network.