Earlier this week, Nielsen released their latest report on where U.S. Internet users are spending their time online. Social media dominated all other categories at more than twice the time spent on the next closest category. It occurred to me after reading that report that social media is not where marketers spend most of their money. So, I wanted to look further into the difference between where users spend their time online and where marketers spend their budget. Here is what I found.
1.) Marketers are not fishing where the fish are
2.) Search dominates the marketing budget
3.) Email is used a third less than it was last year
4.) Destination not Acquisition
Via: Social Fresh