In order to create one solid image throughout your customer base, and continue to maintain that image, consistency is critical. A brand will only fracture itself by introducing new “personalities” in each of the spaces it occupies a presence.
If you’re not consistent then your customers have to meet you and get to know you all over again. Not to mention finding you in these spaces turns out to be a lot harder. It turns into a game of ‘50 First Dates’. But trust me – unlike romantic comedies, all does not end well.
Now this is not to say you shouldn’t evolve your brand over time. That is not what I’m talking about. What I am talking about is at one point in time is your brand presenting a united front to its customers in a platform agnostic way? A company’s brand is a very valuable asset and as a social media practitioner it is your responsibility to protect it in the social space. Here are three ways to do just that.
Via: Social Fresh
Protecting your dealership’s brand is paramount in this social networking era. A clear, consistent message will demonstrate to your customers that you are listening making them that much more likely to share their experience.