The check-in game as popularized by location-based services Foursquare, Gowalla, Loopt and others, desperately needs something more tangible than just the mere exclamation of a user’s location. One way to bring more value – and thus more interest – to the check-in is tying it to a real-world deal, like getting a cheaper beverage at a coffee shop in return for frequent check-ins. Now, a company specializing in digitizing the loyalty cards people carry in their wallets, CardStar, is integrating its service with Foursquare check-ins in an effort to make checking in more relevant.

Via: VentureBeat

Location based services are something every dealership should be exploring.