Need more exposure for your inventory? Want more links pointing back to your site? Instead of just having one landing page (your website) why not have 10’s if not 100’s of landing pages? Social networking is making all of this possible and if you’re not participating then you’re falling behind.
In a recent blog post, we discussed the idea of putting your inventory videos out on YouTube. These videos each have their own URL with keywords which all link back to your dealer website. Along the same lines, Craigslist is another option for you to penetrate specific geographic markets. YouTube is an international sensation (as is Craigslist) but with Craigslist there are metropolitan networks where you can post an ad. Customers then search these listings by city/region to find local deals.
Dealer Impact has programmed the functionality to automatically generate a nicely formatted HTML ad with your vehicle’s information automatically populated into it – full of pictures, information, and links back to your site. Just like with YouTube, search engires are able to index each and every one of these pages for keywords. Even if a customer isn’t searching specifically on the Craigslist site, they could still find your ad by searching a specific enough phrase on a search engine such as Google.
For a sample Craigslist ad, visit: http://www.di-web2.net/craigslist/sample.html
From a marketing standpoint, notice how the branding of the dealer website is retained through to the ad. If you’re familiar with Craigslist, most ads you see have a plain white background, typically a lump of text that is hard to read, and some ads don’t even contain photos. With the thousands and thousands of ads posted on Craigslist, you only have those initial few seconds to grab their attention and get them to read on. We believe in branding your ads to your dealership, providing a professional looking landing page to convert more leads into sales.
For more information on listing your inventory on Craigslist, please call Sales at 877.334.9638