Social media…it is THE internet buzz phrase of the past year. MySpace, Facebook, MeetUp, Twitter, Flickr…they’re all changing the way people interact with the internet and each other. But entering this social space as a dealership can be a bit scary. So here’s one idea to get you started.
Take a look at Meetup.com. Meetup is a social networking site that allow people with like-minded hobbies and interests (i.e. stay-at-home moms, fly fisherman, unicycle enthusiasts, etc.) to find each other, organize “meetups” and communicate with each other. Consider signing up your dealership, or an individual within it, for the local Corvette collectors group, or the classic VW owners group – whatever makes sense for your dealership. Doing this will give you an opportunity to interact with fans of your brand and perhaps even host a “meetup” at your dealership where members can test drive special vehicles or get a sneak peek at the new models.
Try it and let us know how it goes.
Marketing Strategist/Creative Consultant