In our increasingly flat world, where the international marketplace is the only marketplace, it’s becoming harder and harder to define exactly what “American Made” means. And nowhere is the issue more confusing than in the automotive business. Is a Ford made in Mexico an American car? How about a Toyota that’s manufactured in America?
Difficult questions, obviously. How are you positioning such things to your customers? Is “American Made” as important to them as it was 20 years ago? Do they even ask?
Marketing Strategist/Creative Consultant