As our society speeds along ever faster and communication is channeled through one technology or another – all this powered by the internet and instant access to the totality of man’s accumulated knowledge, of course – common courtesies seem to be falling by the way side. So much so, that even a simple “thank you” is often hard to come by these days.
And that breakdown creates an opportunity for the savvy marketer. And it’s a simple one to deliver on. Whenever a customer or prospect stops in, whether it be for a test drive, to make a purchase, get their oil changed or just to say hello… say thank you. Follow up with a quick note, email or phone call. All are fine and they let your customer or prospect know their time and attention are valued. It’s simple to do and it’s simply good business.
So remember to say “thank you.” Do it for of the goodness of your heart, for your respect for your fellow man and for your bottom line.
Marketing Strategist/Creative Consultant