Best Practice: Tracking E-Marketing

One of the great promises of e-marketing is that it’s trackable. You’ve been told for years that e-marketing would lift the fog of accountability from your marketing mix and show you what worked, when it worked and even why. Well all of that is true (mostly), but most folks aren’t taking the simple steps needed to make that dream a reality.

So here’s what you do: Incorporate a series of simple landing pages in to each marketing touch you send out. Require people go to a web page to register or collect their prize or whatever. Then don’t just set up one landing page, but a different one for each marketing message (the pages may look and function the same, but you’ll need unique pages). By tracking hits, downloads and forms submitted from these pages, you’ll have a near-perfect understanding of which messages are driving customer action and which aren’t. And that, my friend, is measurable marketing done in a simple, straightforward way.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s