Chances are when your team sits down to discuss your marketing plan, the conversation centers around newspaper ads, television spots, outdoor boards and your latest radio campaign. Maybe you talk direct mail a little bit and have a quick check on the website. But do you discuss the sign out front? Or the cleanliness of the service department waiting room? How about the dress code of your sales team or the recording on your voice mail system?

Why are those things important? Because every customer communication – everything that sends a message to your customers – is marketing. And all those things send a message. Positive or negative. They can affect the way a customer reacts, remembers and positions your organization in their mind.

So just remember when your look around your dealership… it’s all marketing.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC