As you make an aggressive move into 2008, we’d like to remind you of a key maxim of modern marketing, namely that marketing is an iterative process. In other words, it’s not something you do once and sit back and reap the rewards. Marketing is something you do all the time — constantly working and reworking your strategy to adjust to changing market conditions (economy, competition, etc.).

But more important than adjusting to an ever-changing market is adjusting to what you learn. Constant testing of new messages, new tactics, new creative and new media options is the key to driving the high ROI you’re looking for from your marketing.

For tips on using your Dealer Impact digital marketing tools to deliver better ROI, contact your Dealer Impact Representative.

D. Jones
Marketing Strategist/Creative Consultant
SmackDabble, LLC