If you were going to build a new physical location for your dealership, the “where” would be as, if not more, important than the “what.” After all if potential customers couldn’t find you, then buying a vehicle from you becomes all but impossible.
Not coincidentally, the same principle applies online. If your customers and prospects can’t find you, you don’t exist. Having a memorable and intuitive web address will help, but the number one thing you need to do is ensure that your site plays nice with the world’s biggest search engines (Google, Yahoo!, Ask.com, MSN, etc.). It is those sites that determine your “location” online. Being near the top of the first page on Google is like having your dealership at the intersection of town’s two main drags — it’s so easy to find that your customers can’t help but come across it from time to time.
Search engines are the maps of the digital landscape. And products like Dealer Impact’s Rank King can use a variety of strategies and tactics to ensure that you grab a piece of prime digital real estate. That’s the “where” of the digital marketing game… and it’s at least as important as the “what.”
Marketing Strategist/Creative Consultant