Faster, faster, faster. And more efficient. It seems to be the driving force behind Western Culture. As our lives become more cluttered and we’re bombarded with more and more demands on our time, we’re increasingly insistent that our information be delivered to us in small, digestible chunks. CNN delivers all the day’s news in 15 minutes, RSS feeds deliver just the info we want right to our computer or mobile phone and the family meal has been replaced by the nuke-it-and-run approach.
Is this a sad commentary on the state of our culture? Maybe. Is it reality? For sure.
So as marketers, what do we do about it? Well, we should adapt. We begin by understanding that we’re rarely, if ever, going to get more than 30 seconds from a prospect. So we don’t try to tell a 3-minute story. Instead, we should try to tell more 30 second stories. We combat quantity of content with frequency of content — and that’s how we win.
Marketing Strategist/Creative Consultant