Online advertising is quickly gaining importance in the automotive space as potential customers flock to the web. According to a 2006 study by comScore (Impacts and ROI of Internet Local, Classifieds, and Directory Advertising), 65 percent of all U.S. Internet users landed on an automotive website in January 2006. That’s an increase of 103 percent over August 2005.
Consumers aren’t just using the Internet – they’re trusting it as a valid resource. A December 2006 study by Burst Media found that 32 percent of people considered automotive websites like quote sites and forums to be their principal source of automotive information. Consumers are searching high and low for automotive information on the Internet, and businesses stand to gain from connecting with the right people at the right time.