It wasn’t long ago that email was predicted to be the destroyer of direct mail. Then the public’s confidence in direct mail went the way of the dodo thanks to the piles and piles of virtual junk that was heaped upon us by spammers.

— “You too can make $10,000 a week working from home!” —

But recent advances in spam filtering, as well as special legislation, have brought email marketing back to the forefront of the marketing discussion. Consumers are starting to trust their email again… especially from businesses they know and trust.

So, if you are one of those dealerships that gave up on email marketing in the early part of the decade, it’s time to give it another try. You won’t be sorry.

D. Jones
Marketing Strategist/Creative Consultant
Smack Dabble LLC